Improve your bottom line by knowing your best customers better

Pareto is at the heart of good data planning

In 1896 an Italian economist and sociologist first observed the general phenomenon of the few controlling the majority of influence. His name was Vilfredo Pareto.

Over a century later the 80:20 Pareto Principle is very much alive and well and has never been more significant. As the economic downturn takes hold the law of the vital few should be the driving force behind your marketing and business strategies.

If 80% of your profits come from 20% of your customers or 20% of your customers account for 80% of your service demand then it is imperative you know all there is to know about that 20%.